While Iowa is known for its corn, there is a large population of urban dwellers who may not know that most of the corn we grow is not for human consumption. To mitigate or prevent cross-contamination, sweet corn should be isolated from surrounding fields of commodity corn. Sweet corn is not only well-adapted to Iowa soils, but provides a nostalgic connection to place that many Iowa customers hunger for. It comes with its challenges. Sweet corn needs full sun, can blow over easily in summer’s strong wind storms, and loses its sweetness quickly after picking. (Some new varieties hold their sweetness longer. Check for genetic modification.) Roadside stands and adaptable chefs may be the best markets for this corn.